Welcome

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    Better Data, Targeting and Segmentation

PlungeData

Plunge Digital is an information services company with Best in Class primary and aggregated sources of both consumer and business intelligence. With decades of industry experience, our team’s expertise in sourcing data is unmatched in the industry.

PlungePeople

Plunge Online Audiences are built from our national consumer database of 244 million individuals representing 120 million households. These audiences include the highest quality geo-demographic, lifestyle, life-stage and…

PlungePro™

Plunge Professional Online Audiences are built from over 30 years of compiling comprehensive business intelligence. Plunge Digital leads the industry in identifying, compiling, and verifying businesses and business firmagraphics.

PlungeRides  logo_kbb_125x71_darkbg

Americans have had a love affair with their automobiles since the first one rolled off the assembly line in 1902. We’ve designed iconic autos from the Ford Model T in 1908 to the Chevy Corvette in 1953 and the auto industry is practically a part of our cultural and national identity.

PlungeRx

This Ailment database consists of consumers with a variety of different diseases and sicknesses. PlungeRX is purpose-built from a base of 45,000,000 consumers. The data is all self-reported by consumers that have contributed their information through opt-in surveys, subscriptions, registrations, and a network of permission-base publishers.

Background

Background

PlungeData

Plunge Digital is an information services company with Best in Class primary and aggregated sources of both consumer and business intelligence.  With decades of industry experience, our team’s expertise in compiling and sourcing data is unmatched in the industry.  Plunge Digital has been built on linking our offline data assets with online information to provide the quality, breadth, and depth of data our clients expect and need.  Our data allows our clients to achieve the highest level of audience segmentation and reach to power their direct marketing programs and achieve a greater ROI.

For over 30 years the Plunge Digital Team has been helping its clients find, keep and maintain customer relationships. Clients use Plunge Digital’s Data for analyzing Consumer and Business opportunities, audience development and segmentation, and targeting applications across all channels including offline, online, mobile and all other devices. Plunge Digital is widely recognized as one of the industry’s leading innovators in the gathering, vetting, application, and integration of marketing data for both Consumers and Businesses.

Our Partners

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PlungePeople

Plunge Online Audiences are built from our national consumer database of 244 million individuals representing 120 million households. These audiences include the highest quality geo-demographic, lifestyle, life-stage and consumer transactional/purchasing histories. This allows brand marketers to identify large audiences, targeting only the people whose interest, affinities and geo-demographic profiles match their criteria. All consumer transactional information is sourced from both actual offline and online, direct-to-consumer marketers who use promotional offers to sell products/services, subscriptions, continuity and memberships.

There are over 300 Purchase Interest
Categories including:

Health, Beauty and Wellness
Sports Interests and Fitness
DIY, Home & Garden
Cooking & Gourmet
Entertainment
Books & Magazines
Finance & Investments
Donors
Travel
Products for Children, Women & Men

Background

PlungePro™

Plunge Professional Online Audiences are built from over 30 years of compiling comprehensive business intelligence. Plunge Digital leads the industry in identifying, compiling, and verifying businesses and business firmagraphics. With over 20 million business owners, our Business Intelligence products offer comprehensive and accurate information with all the firmagraphic selections needed to target your ideal customer. PlungePro™ embraces every data-driven application in both online and offline environments. Data applications include customer prospecting, file enhancements, CRM, analytics, email marketing, internet display, social media, direct mail, telemarketing, lead generation, and online data management – to name a few.

Business Intelligence Segments

  • Small Business Owners
  • SoHo Businesses
  • SMB Top Executives
  • Targeted B2B Internet Display and Mobile
  • Hispanic Business Owners
  • Women Business Owners
  • Businesses by Employee Size, Sales Volume,              SIC/NAICs Classification
  • Email addresses of Top Executives
  • Business URL
  • Canadian Businesses and Executives

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PlungeRides


Americans have had a love affair with their automobiles since the first one rolled off the assembly line in 1902. We’ve designed iconic autos from the Ford Model T in 1908 to the Chevy Corvette in 1953 and the auto industry is practically a part of our cultural and national identity. PlungeRides allows marketers to reach car owners from Audi to Yugo and everything in between. PlungeRides audiences are purpose-built from a base file of 163,000,000 Consumer Auto Owners comprehensive and accurate information with all the firmagraphic selections needed to target your ideal customer.


Automotive Intelligence Segments

  • Auto Class  (Convertible, Hatchback, Coupe, etc.)
  • Auto Style (2 Door, 4 Door, SUV, Minivan, Pickup, etc.)
  • Auto Make
  • Auto Model
  • Auto Year
  • Fuel Type (Gas, Diesel, Electric, etc.)
  • Auto Manufacturer Group (US, Import, etc.)
  • Number of Vehicles Registered
  • Purchase Date
  • Auto Purchase Type (New / Used)

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Background

PlungeRx

This Ailment database consists of consumers with a variety of different diseases and sicknesses. PlungeRX is purpose-built from a base of 45,000,000 consumers. The data is all self-reported by consumers that have contributed their information through opt-in surveys, subscriptions, registrations, and a network of permission-base publishers. Our PlungeRx cluster segmentation audiences allow us to provide you with a responsible and compliant way to reach these ailment sufferers. We have taken great care to strike the right balance of targeting and anonymization of these consumers.

Ailment Cluster Intelligence Segmentations

  • Acne
  • Allergies
  • Arthritis
  • Cholesterol
  • COPD
  • Hair Loss
  • Insomnia
  • Diabetes
  • Acid Reflux
  • High Blood Pressure
  • Obesity
  • Nasal Congestion
  • And many more…

Collection Methodology

Plunge Digital’s data-driven solutions are built by proprietary sourcing from public domain, cooperative databases and self-reported inputs.  All data has been vetted for accuracy, continuity of source, and sourcing adherence to industry standards and best practices. Plunge Digital compiles multiple data feeds at the primary source in addition to specific value added aggregations to create a unified, proprietary view of each consumer and business profile. Plunge Digital’s 180 million consumer profiles containing transactions and marketing behaviors are NOT modeled; they are based on direct transactions updated monthly by leading brand contributors.

Plunge Digital data products are independently audited several times per annum for accuracy and digital rights and domain.

Use Our Data For

Plunge Digital fills a critical gap in digital targeting. We help bring old-line direct marketing measurement metrics, performance and transparency to the marketplace.  Our data represents the highest quality and accuracy in the digital landscape. Our data drives precision audience targeting and segmentation for acquisition, retention, reactivation and more…

Our “Top 10 list” for Plunge Digital’s Consumer and Business data:

  1. Build Brand Awareness
  2. Target your Competitions Clients
  3. Identify “in-market” opportunities with consumers and businesses
  4. Extend prospect reach
  5. Incorporate Lifestyles with Life Stages
  6. Target your message to the same audience across “touchpoints”
  7. Embrace multi-channel marketing campaigns
  8. Cross-sell and upsell customers with advanced audience purchasing behavior
  9. Combine multivariate segments to create “mass-niche” audience
  10. Supercharge your cycle time to ROI

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