Privacy Policy

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Plunge LLC Offline and Online Privacy Policy:

We have changed our privacy notice to comply with the California Consumer Privacy Act (CCPA). Please click here to learn about how we collect and use personal data in California and other States in the US.

Plunge LLC (“Plunge”) takes a proactive approach in protecting consumer privacy and we are focused on ways to protect and reassure appropriate use of information related to consumers.

As a consumer, you have choices that govern how Plunge will handle personal information related to you.

The California Consumer Privacy Act (“CCPA”) provides California consumers with various rights with respect to their personal information, including a Right to Know, Right to Delete, and a Right to Opt-Out from the sale of Personal Information.

Plunge provides consumers with an easy to use, robust, consumer access web portal that not only allows consumer to understand the data that Plunge has about them, but which also allows consumers to opt-out of our marketing products or delete the personal information Plunge has collected about them.  This portal is designed to meet the requirements of the California Consumer Privacy Act (CCPA) which takes effect January 1, 2020.  Plunge has always offered consumer the opportunity to opt-out of its marketing products upon request.

Plunge helps clients increase sales and customer loyalty through our high-value data, market intelligence and innovative digital solutions.  We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audience through multiple marketing platforms and mediums each day.  Most of the information we handle is not collected on this website, but rather through relationships we have with other companies such as data suppliers, business partners, data services providers, agencies and our clients.  Plunge recognizes the privacy interests of the consumers and businesses on which it collects information and has implemented comprehensive and formal data protection policies which balance privacy expectations with the legitimate business need of our customers.

Data Compilation:

The information compiled by Plunge incorporates several data elements for businesses and consumers.  The information is acquired from thoroughly vetted sources and Plunge takes great care through specific quality-control procedures to verify and maintain the accuracy of the information.  Plunge requires our data providers, partners, and customers to comply with all applicable federal, state, and local laws, statues, rules, regulations and ordinance (“Laws”), including but not limited to, privacy, data protection and direct marketing laws and laws concerning facsimile and email transmissions.  Furthermore, we require all partners/providers to represent and warrant that (a) it has legally sufficient rights to the data and the right to enter into and perform its obligations under a License Agreement with Plunge free and clear of any claims of any third parties; (b) partner/provider has not converted, misappropriated or otherwise wrongfully secured the data in whole or in part from third parties and that the data and use thereof does not infringe upon the intellectual property rights of any third party; (c) there are no liens or encumbrances affecting the data; and (d) entering into a licensing agreement with Plunge will not in any way constitute a breach or violation of any agreement to which the partner/provider is a party or applicable Laws.

Plunge receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers.  We also may obtain data through public sources, such as census data and other public records.  Some of the data we receive, use and make available is Personal Identifiable Information (“PII”) or is linked to PII. PII includes, for instance, name, postal address, telephone number or email address.  In addition, some of our services involve using and making available business-to-business data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.  Plunge may also collect certain information when you visit our website, http://www.plungedigital.com.

Data Collected On Our Website:

This website itself is directed to businesses and consumers that may wish to use our services or who want to know more about our services.  When you access this website or engage with us by email, we may collect the following information:

Personal Identifiable Information (“PII”).  When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or login to a service or application we provide, we may request and you may provide certain PII to us.  We may use your PII for any business purpose, including administering your account and providing you services, to send communications and administrative emails, to respond to your inquiries, to resell or redistribute to third parties, and to send marketing and product update messages.  We may also use it to analyze how customers are using our website or services.

Non-Personal Identifiable Information. Whether or not you sign up for an account or provide us with PII, we may collect other information when you visit our website. This may include but is not limited to:

  • The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
  • Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
  • Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
  • What part(s) of our website you visit, click and view, and how long you view it;
  • A unique identifier, which we may associate with a cookie, device identifier or similar technology.

Plunge may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device(s).  We may combine any information including Personal Information you provide to us.

How We Work With and Share Data With Third Parties:

This website itself is directed to businesses and consumers that may wish to use our services or who want to know more about our services.  When you access this website or engage with us by email, we may collect the following information:

Personal Identifiable Information (“PII”).  When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or login to a service or application we provide, we may request and you may provide certain PII to us.  We may use your PII for any business purpose, including administering your account and providing you services, to send communications and administrative emails, to respond to your inquiries, to resell or redistribute to third parties, and to send marketing and product update messages.  We may also use it to analyze how customers are using our website or services.

Non-Personal Identifiable Information. Whether or not you sign up for an account or provide us with PII, we may collect other information when you visit our website. This may include but is not limited to:

  • The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
  • Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
  • Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
  • What part(s) of our website you visit, click and view, and how long you view it;
  • A unique identifier, which we may associate with a cookie, device identifier or similar technology.

Plunge may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device(s).  We may combine any information including Personal Information you provide to us.

Cookies, Web Pixels, and Similar Technologies:

This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.

  • Cookies:  Cookies are small text files that websites and other online services use to store information about users on users’ own computers.  For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits.  Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely.  However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
  • Pixels or Web Beacons: Pixels or web beacons may also communicate information from your Internet browser to a web server.  Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies).  These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period.  Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.

We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.

When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

Please note that our business partners may also use cookies and pixels, which we have no control over.  For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PII and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers).  Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.

Security:

Plunge uses several security systems and procedures to safeguard the information, ensuring the data is accessed only by authorized individuals for legitimate business purposes.  Plunge will not transmit or sell the compiled information to third parties without obtaining a written or electronic agreement that defines the rights and responsibilities with respect to the data.  Furthermore, Plunge will review our customers’ use of the data to ensure sensitive data is being handled in accordance with required protections, and that this information is not used for deceptive, misleading, distasteful, or suspicious purposes.

Compliance, Data Use, Access, Correction, Communication and Opt-Out:

Plunge complies with all applicable laws, rules, regulations, and self-regulatory guidelines pertaining to the collection, use and/or disclosure of information from or about a unique user of its website including but not limited to the following:

The use of data compiled by Plunge will be used for both offline and online marketing to both businesses and consumers.  In accordance with the DAA guidelines, we will not knowingly use or disclose data for online advertising purposes on anyone under the age of thirteen (13).  “Opt out” is a frequently used term, but what it means and how it is implemented may differ between states and across companies.  In some states, such as California, it is a legal right for residents of that state referred to as the “sale opt-out” or “do not share” or “do not sell” right.  At its core, however, to opt-out is to make a choice about how companies use and share your personal information.  Plunge offers multiple ways for you to opt-out of third-party collection and use of your information for internet-based marketing/advertising.  Opting-out does not mean you will stop seeing advertisements; however, it will allow you to directly opt-out from specific entities using your information for online and/or offline third-party marketing and advertising.  Please visit the following to learn more about your rights to opt-out.

  • Plunge opt-out request form: Click OPT-OUT HERE
  • Digital Advertising Alliance (DAA):http://www.aboutads.info/choices/
  • Network Advertising Institute (NAI):http://www.networkadvertising.org/choices/
  • European Interactive Digital Adverting Alliance (EDAA):http://www.youronlinechoices.eu/and http://www.edaa.eu/
  • BlueKai/Oracle: If your browser accepts cookies, you can opt out directly from third-party interest-based advertising by downloading Oracle’s BlueKai opt-out cookie. This cookie, when deposited on your browser, will prevent Oracle’s BlueKai technology from creating Interest Data based on information collected from that browser. You can access and learn more about the BlueKai opt-out cookie here.
    • Note: The opt-out tools described above are currently cookie-based, and prevent [companies] from using Marketing Information for interest-based advertising on the browser on which they are installed. As a result, the opt-out will only function if your browser is set to accept third-party cookies, and may not function where cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again.”
  • Facebook: https://www.facebook.com/legal/policy/ccpa and https://www.facebook.com/ads/about/?entry_product=ad_preferences

In addition to marketing opt-out options, we also extend two additional privacy choices to consumers about how we use, share and retain their information.  In some states, such as California, these may be referred to as the “deletion right” and the “right access” or “right to know”.

Deletion Requests.

You have a right to request that we delete your personal information that we have collected. In some states, such as California, this is a legal right for residents of that state. If we deny a deletion request because we cannot sufficiently verify your identity (see below on how and why we verify the identity of those submitting privacy choices), then we will, if possible, treat the deletion request as an opt-out. We may retain limited pieces of personal information after a verified deletion request is received in several circumstances. We treat all deletion requests as opt-out requests as well. We will retain your contact information such as name, postal address, email address, and/or mobile advertiser ID following a verified deletion request solely in order to ensure that we do not re-insert your information into our systems or otherwise for use in our marketing products and services if we receive your personal information from another source in the future. This allows us to fulfill our legal obligation to you. We may retain your personal information if required to deliver a service to you that you request from us. We may also retain your personal information if required or permitted by law or legal proceedings (for example if required by a legal subpoena we have received or to prevent or detect fraud).

Access Requests.

You have a right to request that Plunge disclose (1) the categories of personal information Plunge collects, discloses and sells within the twelve months preceding your verified request, (2) the categories of party from whom your personal information was collected during that time period, (3) the categories of party to whom the information was disclosed for a business purpose or shared/sold during that period and (4) the business purposes for which your personal information was collected or disclosed. You also have the right to request that Plunge disclose the specific pieces of your personal information Plunge has collected within the twelve months preceding your verified request. In some states, such as California, this is a legal right for residents of the state, which may be referred to as the “right to know,” “disclosure right” or “access right.”

How to Submit Your Privacy Choices.

We offer a solution to storing your privacy choices. To submit your opt-out, deletion or access request, select the hyperlink below that corresponds to the request you are making and the person whose privacy choice is being made. Our privacy choices hyperlinks listed below, link to web forms that contain instructions detailing the information we will need to verify your identity, depending on the type of privacy choice you are making and whether you are the individual for whom the privacy choice is being made. In some cases, family members or authorized third parties (“Authorized Agent”) may submit privacy choices for an individual, and in some states, such as California, this is a legal right.

You can also submit your request by email (privacy@plungedigital.com) or Certified Mail.  Our mailing address is:

Plunge, LLC
Attention: Privacy Officer
17200 Chenal Pkwy
Suite 300 (#142)
Little Rock, AR 72223

Right to Change/Amend Privacy Statement:

Plunge has created this privacy statement in order to demonstrate our firm commitment to privacy.  Plunge believes that concern for everyone’s privacy is a basis for sound business practices within direct marketing and other arenas.  This statement is intended to apply to all visitors of websites owned and operated by Plunge.  If you have any questions after reading this privacy statement, you may contact us at privacy@plungedigital.com.

Plunge reserves the right to amend and/or modify this Privacy Statement at its sole discretion.  In the event Plunge changes this Privacy Statement in a material way, Plunge will post an updated Privacy Statement to the website reflecting these changes so users can become aware of such changes.

Effective Date: January 1, 2020