Privacy Policy


Plunge LLC Offline and Online Privacy Policy:

Plunge LLC (“Plunge”) helps clients increase sales and customer loyalty through our high-value data, market intelligence and innovative digital solutions.  We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audience through multiple marketing platforms and mediums each day.  Most of the information we handle is not collected on this website, but rather through relationships we have with other companies such as data suppliers, business partners, data services providers, agencies and our clients.  Plunge recognizes the privacy interests of the consumers and businesses on which it collects information and has implemented comprehensive and formal data protection policies which balance privacy expectations with the legitimate business need of our customers.

Data Compilation:

The information compiled by Plunge incorporates several data elements for businesses and consumers.  The information is acquired from thoroughly vetted sources and Plunge takes great care through specific quality-control procedures to verify and maintain the accuracy of the information.  Plunge requires our data providers, partners, and customers to comply with all applicable federal, state, and local laws, statues, rules, regulations and ordinance (“Laws”), including but not limited to, privacy, data protection and direct marketing laws and laws concerning facsimile and email transmissions.  Furthermore, we require all partners/providers to represent and warrant that (a) it has legally sufficient rights to the data and the right to enter into and perform its obligations under a License Agreement with Plunge free and clear of any claims of any third parties; (b) partner/provider has not converted, misappropriated or otherwise wrongfully secured the data in whole or in part from third parties and that the data and use thereof does not infringe upon the intellectual property rights of any third party; (c) there are no liens or encumbrances affecting the data; and (d) entering into a licensing agreement with Plunge will not in any way constitute a breach or violation of any agreement to which the partner/provider is a party or applicable Laws.

Plunge receives data from, and handles data on behalf of, a variety of consumer-facing companies, applications and services, business-facing companies, and data compilers and suppliers.  We also may obtain data through public sources, such as census data and other public records.  Some of the data we receive, use and make available is Personally Identifiable Information (“PII”) or is linked to PII. PII includes, for instance, name, postal address, telephone number or email address.  In addition, some of our services involve using and making available business-to-business data, which is obtained from a number of sources, including public directories, filings and publications, surveys and subscriptions.  Plunge may also collect certain information when you visit our website,

Data Collected On Our Website:

This website itself is directed to businesses and consumers that may wish to use our services or who want to know more about our services.  When you access this website or engage with us by email, we may collect the following information:

Personally Identifiable Information.  When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or login to a service or application we provide, we may request and you may provide certain PII to us.  We may use your PII for any business purpose, including administering your account and providing you services, to send communications and administrative emails, to respond to your inquiries, to resell or redistribute to third parties, and to send marketing and product update messages.  We may also use it to analyze how customers are using our website or services.

Non-Personally Identifiable Information. Whether or not you sign up for an account or provide us with PII, we may collect other information when you visit our website. This may include but is not limited to:

  • The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
  • Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
  • Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
  • What part(s) of our website you visit, click and view, and how long you view it;
  • A unique identifier, which we may associate with a cookie, device identifier or similar technology.

Plunge may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device(s).  We may combine any information including Personal Information you provide to us.

How We Work With and Share Data With Third Parties:

Plunge may share data, including PII and Data Segments, as follows:

  • Agents and Service Providers: We may share data, including PII and Data Segments, with agents, business partners and service providers who work on our behalf, or to help us provide services requested by our customers, including to perform any of the services described in this Privacy Policy.  We may do so, for instance, to help send or target advertising on behalf of our clients (or ourselves), for analytical purposes, to measure campaigns, or inform future campaigns. We may do so to facilitate the sending of display media, email, or other requested services.
  • Partners: We may share data, including PII and Data Segments, with business and data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more customized target advertising and for analytical purposes.
  • Corporate transfers: If Plunge or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.
  • Affiliates, Parents and Subsidiaries:  We may share some or all of the data in our possession with affiliated or subsidiary companies.
  • As Required by Law or to Protect Any Party: Plunge may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Plunge or any other party.
  • Data We Collect on Our Website:  We use data that you provide to us on our website to market and resell; we may use this data for our business purposes.

Cookies, Web Pixels, and Similar Technologies:

This section provides more information about cookies and similar technologies that we and our business partners may use, and how they work.

  • Cookies:  Cookies are small text files that websites and other online services use to store information about users on users’ own computers.  For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits.  Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely.  However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.
  • Pixels or Web Beacons: Pixels or web beacons may also communicate information from your Internet browser to a web server.  Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies).  These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period.  Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.

We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.

When you visit our website, we (or a partner we work with) may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

Please note that our business partners may also use cookies and pixels, which we have no control over.  For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PII and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers).  Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.


Plunge uses several security systems and procedures to safeguard the information, ensuring the data is accessed only by authorized individuals for legitimate business purposes.  Plunge will not transmit or sell the compiled information to third parties without obtaining a written or electronic agreement that defines the rights and responsibilities with respect to the data.  Furthermore, Plunge will review our customers’ use of the data to ensure sensitive data is being handled in accordance with required protections, and that this information is not used for deceptive, misleading, distasteful, or suspicious purposes.

Compliance, Data Use, Access, Correction, Communication and Opt-Out:

Plunge complies with all applicable laws, rules, regulations, and self-regulatory guidelines pertaining to the collection, use and/or disclosure of information from or about a unique user of its website including but not limited to the following:

The use of data compiled by Plunge will be used for both offline and online marketing to both businesses and consumers.  In accordance with the DAA guidelines, we will not knowingly use or disclose data for online advertising purposes on anyone under the age of thirteen (13).  Plunge offers multiple ways for you to opt-out of third-party collection and use of your information for internet –based marketing/advertising.  Opting-out does not mean you will stop seeing advertisements; however, it will allow you to directly opt-out from specific entities using your information for online and/or offline third party marketing and advertising.  Please visit the following to learn more about your rights to opt-out.

  • Digital Advertising Alliance (DAA):
  • Network Advertising Institute (NAI):
  • European Interactive Digital Adverting Alliance (EDAA): and
  • BlueKai/Oracle: If your browser accepts cookies, you can opt out directly from third-party interest based advertising by downloading Oracle’s BlueKai opt-out cookie. This cookie, when deposited on your browser, will prevent Oracle’s BlueKai technology from creating Interest Data based on information collected from that browser. You can access and learn more about the BlueKai opt-out cookiehere.
    • Note: The opt-out tools described above are currently cookie-based, and prevent [companies] from using Marketing Information for interest-based advertising on the browser on which they are installed. As a result, the opt-out will only function if your browser is set to accept third-party cookies, and may not function where cookies are sometimes automatically disabled or removed (e.g., certain mobile devices and operating systems). If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt out again.”

Upon a reasonable request, Plunge will explain to businesses and consumers the nature and types of sources used to compile the data.  Plunge maintains procedures by which businesses and consumers can request corrections for any incorrect data, as well as request any business or consumer information be suppressed from compiled lists which are marketed to Plunge customers.  Requests for information can be made in writing to or Plunge LLC; Attn: Content Feedback; 225 Ocean Drive West, Stamford, CT 06902.

Right to Change/Amend Privacy Statement:

Plunge has created this privacy statement in order to demonstrate our firm commitment to privacy.  Plunge believes that concern for everyone’s privacy is a basis for sound business practices within direct marketing and other arenas.  This statement is intended to apply to all visitors of websites owned and operated by Plunge.  If you have any questions after reading this privacy statement, you may contact us at

Plunge reserves the right to amend and/or modify this Privacy Statement at its sole discretion.  In the event Plunge changes this Privacy Statement in a material way, Plunge will post an updated Privacy Statement to the website reflecting these changes so users can become aware of such changes.

Effective Date: December 15, 2016