Privacy Policy

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Plunge, LLC Privacy Policy:

Plunge Digital Privacy Policy

Effective Date: Effective Date: August 1, 2021

Last Updated: January 1, 2026

This Privacy Policy describes how Plunge, LLC (d/b/a Plunge Digital) and its affiliates (“Plunge”, “we”, “us”, or “our”) collect, use, disclose, and protect personal information in connection with our business as a data broker and provider of data services. This policy applies to information collected through our websites, online services, offline sources, partnerships, and third-party data suppliers.

We respect individuals’ privacy rights and comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), the Texas Data Privacy and Security Act (TDPSA), the Colorado Privacy Act (CPA), the Virginia Consumer Data Protection Act (VCDPA), the Connecticut Data Privacy Act (CTDPA), the Oregon Consumer Privacy Act (OCPA), the Vermont Data Privacy Law, the Montana Consumer Data Privacy Act, and other applicable state laws.

  1. About Plunge Digital

Plunge is a data broker, meaning we collect, license, sell, share, and disclose personal information and consumer data for commercial purposes, including marketing, analytics, modeling, and data enrichment.

As a data broker, Plunge is required under various laws to provide transparency about our practices and to offer mechanisms for individuals to exercise privacy rights.

We comply with all applicable data protection and privacy laws and maintain reasonable administrative, technical, and physical safeguards for personal information.

  1. Information We Collect

We collect information about individuals (“Personal Information”) from various sources, including:

  • Third-party partners and data suppliers
  • Online tracking technologies (cookies, web beacons, pixels)
  • Publicly available information
  • Data licensed from affiliates and other sources

Categories of Personal Information

Types of Personal Information we collect, sell, share, or otherwise process include, without limitation:

  • Identifiers: name, postal address, email address, IP address, device identifiers
  • Commercial information: purchasing history, marketing preferences
  • Internet activity: browsing behavior, interaction with ads
  • Inferences: profiles reflecting behavior, interests, or characteristics
  • Professional information: job title, industry
  • Geolocation: general location derived from IP address
  1. How We Use Personal Information

We use Personal Information for legitimate business purposes, including but not limited to:

  • Providing data products and services to clients
  • Marketing, analytics, modeling, and data enhancement
  • Advertising and audience targeting
  • Compliance with legal obligations
  • Improving services and data quality
  1. Sharing, Sale, and Disclosure of Personal Information

We share and sell Personal Information with third parties, including:

  • Advertisers and marketing partners
  • Data analytics and modeling services
  • Business clients and partners
  • Service providers and contractors

Consumers have the right to opt out of the sale or sharing of their Personal Information as defined under applicable state laws.

Do Not Sell or Share My Personal Information

You may opt out of the sale or sharing of your Personal Information by using the tools provided here:
Do Not Sell/Share/Opt-Out

  1. Global Privacy Control (GPC)

Plunge recognizes and honors the Global Privacy Control (GPC) signal as a valid request to opt out of the sale and sharing of Personal Information under applicable state privacy laws (including California, Colorado, and Connecticut) as a universal opt-out mechanism.

If your browser or device transmits a GPC signal, we will treat it as a request to opt out of sale and sharing of Personal Information for that browser or device.

  1. Consumer Privacy Rights Under State Laws

California (CCPA/CPRA)

California residents have the right to:

  • Know what Personal Information we collect, disclose, and sell
  • Access specific pieces of Personal Information
  • Delete Personal Information
  • Opt out of sale and sharing of Personal Information
  • Limit the use of sensitive Personal Information

We will not discriminate against individuals for exercising their rights.

California Data Broker Deletion Metrics

Pursuant to the California Data Broker Registration and Delete Act, Plunge publishes metrics regarding consumer deletion requests received and processed during the prior calendar year, including the number of requests received, complied with, denied, and the average response time.

These metrics are updated annually and are available here:
https://www.plungedigital.com/privacy-policy/california-data-broker-deletion-metrics/

Colorado (CPA)

Colorado residents have rights to:

  • Access, correct, and delete Personal Information
  • Opt out of the sale of Personal Information, processing for targeted advertising, and certain profiling activities

Virginia (VCDPA) & Connecticut (CTDPA)

Virginia and Connecticut residents have similar rights, including:

  • Access, correction, and deletion
  • Opt out of targeted advertising and sale or processing of Personal Information
  • Right to appeal adverse decisions

Texas (TDPSA)

Texas residents have rights including:

  • Right to confirm whether their Personal Information is processed
  • Access and correct Personal Information
  • Delete Personal Information
  • Opt out of processing for targeted advertising, sale, or profiling purposes

Oregon, Vermont, Montana & Other States

Residents of Oregon, Vermont, and Montana also have data privacy rights granted under their respective comprehensive privacy laws, including access, correction, deletion, and opt-out rights for sale, targeted advertising, and profiling.

  1. How to Submit a Privacy Request

You can exercise your privacy rights by:

We will verify your identity before processing requests and respond within timelines required by applicable law.

  1. Data Retention and Security

We retain Personal Information only as long as necessary for the purposes described in this policy or as required by law.

We implement reasonable safeguards to protect Personal Information from unauthorized access, unauthorized intrusion, loss, misuse, alteration, or destruction.

  1. Children’s Privacy

We do not knowingly collect or sell Personal Information of individuals under the age of 18 in violation of applicable law.

  1. Changes to This Policy

We may update this policy to reflect changes to laws, business practices, or data processing practices. We will post updates on our website with a revised effective date.

  1. Contact Us

If you have questions about this Privacy Policy or your rights:

Plunge Digital
Email: privacy@plungedigital.com
Address: 17200 Chenal Pkwy, Ste. 300 (#142), Little Rock, AR 72223

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